About OutRACE.AI

Empowering CEOs & Executive Leaders


I am passionate about empowering CEOs and Executive Leaders to unlock the full potential of AI and drive themselves and their businesses to new heights.

With accelerated AI coaching, I provide the knowledge, guidance, and support to confidently navigate the evolving landscape of artificial intelligence and stay ahead.

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Welcome to OutRACE.AI. I’m your trusted partner in accelerating your AI leadership. As the business world continues to be transformed by AI, I understand the importance of equipping CEOs and Executive Leaders like you with the skills, insights, and strategies to harness its power and thrive in this digital era.

With my deep expertise in both business and AI, I provide a comprehensive range of programs designed to help you confidently embrace AI, leverage its capabilities, and lead future-ready businesses.

“I created OutRACE.AI to equip top-tier leaders with the tools and understanding they need to navigate and lead in the rapidly evolving AI landscape.”

—Justin Kabbani, Principal

Hey, I’m Juz… tighten your laces— no time for stretching. The race has already started!

It’s my job to get you up to speed and keep you ahead of the pack!

Justin Kabbani
Principal, OutRACE.AI

“My core mission is to harness the creative potential of humanity.”

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If every person on the planet could be more in touch with their creativity, we would be happier, more engaged and more fulfilled, and the monumental challenges of our generation and our society would be well on their way to being resolved.

The solution to every great challenge lies with those who are able to look at the problem differently, to see something others haven't and to create an outcome that has never been achieved before. The answer is creativity.

We are universally under-utilised. We have latent potential that we allow to lay dormant. The time is now to tap into that potential and to live our greatest selves, to be the greatest world.

For 17 years, I led Hardhat – the creative and digital agency I co-founded in 2005. With industry-leading knowledge of human heuristics and behavioural economics, we solved creative briefs, built platforms, and changed beliefs for big Aussie and global brands like DocuSign, Visy, Bupa, Vicroads, Vision Australia, Zip, Kogan, Victoria University and Simply Energy.

In 2022, I began coaching and consulting a group of high-growth businesses that wanted to stay at the front of the pack.

ChatGPT launched in November 2022, marking the dawn of a new era. I fully immersed myself in the avalanche of incredible technology that followed and brought it into my coaching practice.

I love AI and the possibilities it holds for all of humanity. And for you and me.

I have a deep passion for AI. AI encompasses everything I love - technology, creativity, the human brain and accelerating toward our potential. From my early fascination with gadgets to my obsession with the neuroscience of human performance, AI is the ultimate tech that allows us to replicate human thinking. I love how AI shortcuts the hardest parts of creativity and helps us achieve our full potential. AI is the ultimate tool to drive us forward.

Join me in exploring the incredible possibilities of AI!

OutRACE.AI — Harnessing the potential of AI

I saw an urgent need to address the knowledge and skills gap that was developing as the rate of change with AI outpaced even the most savvy CEOs and leaders. All the while, incredible once-in-a-generation opportunities were falling by the wayside.

I created OutRACE.AI to equip top-tier leaders with the tools and understanding they need to navigate and lead in the rapidly evolving AI landscape.

Mission

"My mission with OutRACE.AI is to empower CEOs and Executive Leaders with the knowledge and strategic insights necessary to successfully integrate AI into their lives and businesses.

I demystify the complexities of AI, promoting operational efficiency, data-driven decision making, and future-readiness, helping CEOs and Executive Leaders drive growth and stay ahead in the competitive marketplace."

Justin Kabbani looking up to the right

Values

Embrace

Wholeheartedly embrace the transformative power of AI and its ability to accelerate us, our businesses and humanity beyond our potential.

Empower

Actively empower, imbue confidence, and make full use of the latest tools to harness the power of AI with a growth mindset.

Elevate

Consciously elevate the conversation and the AI ecosystem by promoting ethical practices, driving thought leadership and collaborating.

Reach out for a FREE Discovery Call to find out how I can help you lead with AI.